This should influence fashion: as Peek & Cloppenburg, the multi-brand retailer with sales houses in 15 countries of Europe, expands further abroad while receiving professional support from VIGNOLD. Our task: analyze, optimize an execute all processes related to the planning and implementation of POS communication. Our solution: The marketing and partnering processes were further developed. And the web application “brandstreet“ was introduced. Using this system, routine work could be digitized. This leads to visibly more efficient work processes, mostly because not only the central marketing but also the regions have access to this application. Thus, Peek & Cloppenburg is able to implement measures transparently and consistently in different countries: one reason why the strong expansion of Europe has been so successful.