Fresh wind in the stores: Globetrotter is known as the leading outdoor specialist and e-commerce pioneer in German retail. VIGNOLD has been staging the POS show for several years – a business relationship that continued to exist after the takeover by the Swedish Fjällräven Group in 2014. One of our tasks: the development of action areas, with which the outdoor experience is brought to the store. Naturally, such a project has to be individually tailored to the individual branches. But this effort is worth it because this way, the brand is paid at the same time and the sale is promoted. Also observed in 2016 was the launch of Frilufts, the exclusive brand in its own retail market. It’s a project with which customers were just as satisfied as with Globetrotter.